May 22, 2024

When you run a business, especially a small one, you need to make investments in equipment with a lot of care. After all, there is little to no point in investing in an item for your company if it does not create the revenue that it needs to.

Investing in a wide-format printer can offer several benefits to a company and potentially increase revenue in various ways provided that, of course, you are either aiming to have wide-format prints as part of your companies, services or, if you are a business that is wanting to promote itself a lot.

Of course, investing in a larger printer should be a careful consideration as, at the best of times, they can cost several thousands of dollars. So, here are some ways that investing in a wide-format printer can improve your company’s revenue.

In-house Printing

Owning a wide-format printer means that a company can handle all its large-format printing needs in-house. This means they won’t need to outsource printing jobs to third-party providers, which can be costly. With an in-house wide format printer, companies can print banners, posters, and other materials on demand, which can help them save on printing costs in the long run. If you are looking for reasonably priced wide-format printers, then head to Soyang Europe to see which options tick all of the boxes.

Faster Turnaround Times

With an in-house wide format printer, companies can complete printing jobs faster and more efficiently, thus boosting the output. This can also help you to meet deadlines and provide clients with quick turnaround times, which in turn, can lead to more repeat business and referrals from previous clients.

Ability To Offer New Services

With a wide format printer, your company will be able to offer new services that they were unable to offer before. For example, you will be able to print large-scale graphics, create vehicle wraps, and print wallpaper. Offering new services will likely be able to help you to expand your client base and increase revenue, which is good news all around!

Higher Quality Prints

Wide-format printers can produce high-quality prints with vibrant colors and high resolutions. This can make marketing materials stand out and catch the attention of potential customers. So, by using high-quality prints in marketing campaigns, companies can potentially attract new customers and increase revenue, even if they are only using the prints a few times a year.


Wide-format printers can print on a wide range of materials, including fabrics, vinyl, and canvas. This means companies can create customized marketing materials tailored to specific customer needs, which can help them stand out from competitors. Personalized marketing materials can potentially attract more customers, as they show more dedication and personalization while also promoting your company’s brand name.

Cost Savings

While investing in a wide-format printer may require an upfront cost, it can save money in the long run. As mentioned earlier, printing in-house can save on outsourcing costs, and faster turnaround times can lead to more business opportunities. Additionally, owning a wide-format printer means that a company won’t have to pay for rush printing fees or shipping costs associated with outsourcing printing jobs. Also, you will have complete control over how much is spent on ink and materials.